While you are wondering when is the best time to buy a pair of earrings or that pretty necklace with a sale tag on the store window front, there is more than meets the eye when you want to splurge on a jewelry. First of all, you need to remember that diamond, gold, and silver tend to retain their value. You can read how to choose diamond to get you started. These materials have retained their value over the past 6,000 years and there is no apparent good reason why they wouldn’t for the next few centuries or so.
Hence, the investment you make on a good piece of jewelry tend to last, compared to if you spend your money on shoes or clothes. A $200 gold bracelet may seem quite expensive today, but ten years from now, the same jewelry may be worth $300 or even more if it is a one-of-its-kind limited edition and is in high demand. The basic rules for investing in good pieces of jewelry are: Material (remember the DGS rule: choose jewelry that is made of diamond, gold, or silver), Style, Store (where you buy the jewelry), and Price (can you get a good deal?).
So as to balance my apparent excitement to encourage you to buy the best deal jewelry in store right now, I would proceed by saying that not all trends deserve to be followed. Of course, there are people who successfully create a statement by wearing ten different rings on their fingers, or celebrities who wear more jewelries than what they ought to. You know when you are following Elvis in the fashionably wrong direction when you plan to buy and wear several different diamond rings with multicolored gemstones in one occasion.
Trend is there to be followed, not to flush you away from the crowd. For example, you can always rely on a basic string of freshwater pearls to go with a black little dress. Both suits for a variety of occasion, from a romantic dinner to a semi-formal business event, a wedding celebration in the evening, or even a funeral! You can wear them today, tomorrow, or even the next five years without looking outdated. Hence, purchasing a string of good quality freshwater pearls can be considered as a good investment.
Subsequently, the place where you buy your jewelry often counts. For example, a gold Cartier love bracelet is adorable. It is made of gold (so you meets the DGS rule), the style is almost everlasting and you can wear the bracelet on a variety of occasions. It is designed by a well-respected jewelry store in the country (the reputation of Cartier counts, and there are people who hunt Cartier jewelry that is no longer sold by the store), and the price is quite reasonable (well, quite expensive but you donate some of the money to charity, so since people’s lives cannot be measured by money, I count the jewelry as meeting the Price rule).
On the other hand, when you see an advertisement or an offer of a silver necklace, from a store that is unheard of, at a price of $400 and you just love the jewelry because of the cute shape, you might want to reconsider your options. Does $400 really worth the piece? Does the shape can really last, I mean, would you wear it the year after next year? If it is quite fragile, you may have to spend extra money in the long term to fix the clasp or parts of the jewelry. There is a real difference between a well-cared vintage jewelry and one that is neglected by the owner (usually the first sign is missing stones or tarnished color).
Sometimes, you can buy a nice set of jewelry from an online store that sells overstock or clearance sale. You can even buy good jewelry that will not break your bank by searching for affordable jewelry store such as Helzberg Diamonds. I am in no way associated with Helzberg, but I have heard about couples who succesfully buy engagement and wedding rings at highly affordable price there. If it saves people’s money, and it gives reasonable price for reasonably good items, then I think it is good. There is a chronic financial pain that one can feel when one has to borrow a loan just to buy a silver or gold ring for one’s loved one during the person’s special day. You can even buy a jewelry at an auction for the best price. But of course, you need to have the skills to determine the real value of a vintage or antique jewelry from faux jewelry.
